Meta reports record activity during 2026 football tournament
Originally published Jul 17, 2026
By Facebook · Meta — AI Blog
AI-generated summary based on Meta — AI Blog · Aggregated by OffScreenSpace · Human-reviewed and approved on Jul 18, 2026
Key points
- WhatsApp handled over 29 million messages per second during a Round‑of‑16 match.
- Instagram added roughly 213.6 million new followers throughout the tournament.
- Threads generated billions of impressions, setting a platform record.
During the 2026 international football tournament, Meta said its platforms experienced unprecedented user engagement. WhatsApp recorded over 29 million messages per second in a single match, surpassing its previous peak set at the 2022 final.
Instagram saw more than 213 million new followers and Threads generated billions of impressions, marking the event as one of the biggest moments in Meta’s history across its family of apps.
Read the original story: Meta — AI Blog — by Facebook